The European Gaming and Betting Association (EGBA) has announced the addition of LeoVegas Group, an online gambling operator, as its newest member.
This partnership aims to increase cooperation in the online gambling sector. Additionally, it seeks to strengthen EGBA‘s efforts to promote safer gaming practices and ensure regulatory compliance across Europe.
LeoVegas strengthens EGBA’s representation in the main Nordic markets, where it already has a consolidated presence. It will focus on initiatives around responsible advertising, compliance with European Union anti-money laundering legislation and safer gaming measures.
Adhesion
Carl Brincat, Director of Policy and Regulatory Affairs at LeoVegas, stated: “As a company committed to safer gambling and technological innovation, we look forward to contributing our expertise to EGBA’s important work.”
“This partnership aligns perfectly with our vision to lead the way towards a sustainable and well-regulated gambling industry in Europe.”
Maarten Haijer, General Secretary of EGBA, said: “As a leader in our industry and with a strong presence in the Nordic market, LeoVegas Group brings valuable experience to our association and will enhance our collective efforts to promote a well-regulated and sustainable betting sector in Europe. “.
“We look forward to working closely with our new colleagues on our shared commitment to high industry standards.”
Other LeoVegas shares
In 2024, LeoVegas acquired Tipico’s US sports betting platform. This allowed the company to manage proprietary sports betting technology in international markets. This acquisition marked a strategic step in LeoVegas’ global expansion under the leadership of MGM Resorts International.
At the beginning of the year, the group expanded its partnership with Playtech. This expansion integrated Playtech’s platform technology into Dutch operations and other European markets.
