The 1st edition of ICE in Barcelona ends this Wednesday (22) reaching impressive numbers: 55 thousand visitors. Fira Barcelona Gran Via is receiving representatives from players from dozens of countries, allowing for an intense exchange of experiences, contacts and relevant discussions on emerging markets worldwide.
This is because ICE is historically recognized as an essential meeting point for betting operators and key stakeholders, offering a conducive space for sharing ideas about best practices, operations in new markets and marketing strategies.
Since Monday (20), participants have been following a series of lectures and panels covering important topics, such as innovative technology and emerging trends in the international market.
At the same time, the Spanish city is hosting iGB Affiliate in the same environment. This event’s mission is to provide excellent business networks, boost innovative leadership that promote partnerships based on trust and help in the growth of the entire iGaming affiliate ecosystem.
Official schedule for the last day of ICE Barcelona 2025
New markets
- Lecture – From strategy to execution: building a winning presence in Latin America with Rossi McKee (CT Gaming and Group of Companies)
- Panel – Regulatory and tax challenges for B2B providers in Brazil with Luiz Felipe Maia, Eliane Nunes, Ana Barbara Teixeira and Fellipe Fraga
- Panel – Emerging Across Markets: Staying Ahead of Crypto Risks with Andria Evripidou, Brandon Loeschner and Brendan Bussmann,
iGaming Customer Journey
- Lecture – Gaining the Experience: The Deliberate Design of the Customer Journey with David Hicks (XMCoach)
- Panel – AI in Customer Acquisition: Understanding the Complete Gamer Lifecycle with Google with Andrei Ungureanu and Steven Slotwinski
- Lecture – Don’t create a brand, create a community: Turning your players into advocates with Travis Geiger (WagerWire)
Innovation in lotteries
- Panel – US Lottery Leadership 101: Shaping the future of the industry with Alex Thomson, Douglas Pollard, Paul Stenburg and Tony Steinegger
- Lecture – Winning responsibly: Strategies for a sustainable lottery ecosystem with Susanna Saikkonen (Veikkaus Ou)
- Panel – Technological Revolution: Leveraging AI to Elevate Lottery Operations and Player Experience with Angela Wong, Jason Rosenberg and Khalid Jones
- Lecture – Omnichannel strategies for a seamless lottery experience with Alejandro Mowszet (Win Systems)
Safer games
- Panel – Data protection and privacy in games: Strategies for protecting player information with Christina Theophilos, David Roberts and Sarah Ahle
- Panel – Digital Challenges: Using AI to Protect Players from Exploitation with Christoph Nestelberger and Pierluigi Chiusolo
- Panel – Behavioral Patterns and AI Predictions: Identifying Risks Before They Rise with David Richardson, Marian Mihaila, Paula Murphy and Will Mace
- Panel – Commercial adherence to responsible gambling: how to guarantee the adherence of your executives? with George Berson, Rob Mabbett, Sam Douglas, Stephen Murchie and Sue Wade