Xtremepush, a leading provider of AI-powered CRM and loyalty marketing, has signed an agreement to integrate its real-time customer engagement platform with Amelco‘s modular sports betting solution.
The partnership with Amelco enables its operator partners to deliver hyper-personalized messaging, automated campaigns and AI-driven retention strategies to customers through the Xtremepush platform.
It’s a deal that will further expand Xtremepush’s presence in the US, where it is a trusted partner for the market’s leading players. Thus, Amelco has expanded significantly in the country lately, securing several state licenses and partnerships with major operators accessing its modular and customized sports betting solutions.
Xtremepush’s latest agreement cements its position as a key partner for gaming companies in the Americas, building on existing collaborations with Superbet, Betsul, Vibra Gaming, NGX and Senna Sport.
Robbie Sexton, Director of Partnerships and iGaming at Xtremepush, said: “It is very pleasing to have reached a deal to enhance Amelco’s sports betting platform, which is performing so well in the US market.”
“This agreement will empower Amelco’s operating partners to deliver engagement, gamification and AI tools through seamless ‘plug and play’ functionality that increases conversion rates and delivers proven results,” he added.
Brandon Walker, business development manager at Amelco, said: “We’ve been impressed with the work Xtremepush has done across the industry, delivering impressive results across player engagement.”
He added: “We are excited to partner with them as we continue to roll out our sports betting solution in more North American markets, leveraging their client platform to drive personalized messaging capabilities for operators.”
About Xtremepush
Xtremepush is the most complete loyalty marketing and CRM solution on the market that enables iGaming companies to leverage real-time data, AI and gamification to build, develop and retain strong player relationships that drive conversion and loyalty through specific lifecycle journeys at scale. In other words, it is a unified all-in-one solution.
Headquartered in Dublin with offices in London, São Paulo and New York, the company helps operators around the world understand their customers and improve player experiences. Thus, prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Betsson, Betsul, The Pools, Kaizen, BetMGM and William Hill.
