SOFTSWISS, a leading software provider with over 15 years of experience in the iGaming sector, announces the launch of the ‘Cohorts’ Analysis Report on the Affilka Platform. The new feature improves the way operators monitor and evaluate player behavior.
Cohort Analysis Report
Award-winning Affilka by SOFTSWISS, which serves more than 440 brands, introduces new functionality that helps present data in an intuitive table format, making it easier to quickly interpret critical insights.
The Cohort Analysis Report groups players based on shared characteristics – such as registration date, first deposit (FTD), or any deposit date – to provide a detailed view of trends, retention rates, and campaign performance over time.
Operators can configure the report with essential filters, including:
- Cohort Type: Segment players by registration, FTD or deposit dates.
- Cohort Size: Group data by day, week, or month.
- Analysis Period and Size: Define the analysis period and how the data is grouped.
- Metrics: Analyze more than 40 performance indicators.
Additional filters such as Partner IDs, Brands, and Campaign/Promo IDs allow for even greater customization, ensuring users can fine-tune their analysis to meet specific strategic objectives.
This flexibility allows operators to track retention, evaluate marketing campaigns and make data-driven decisions, optimizing overall performance.
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Declarations, tools and SiGMA Africa
Gleb Bichan, Product Lead at Affilka by SOFTSWISS said: “Our goal has always been to empower our partners with actionable insights.”
“I’m excited to introduce our new Cohort Analysis functionality, a true revolution in understanding player behavior in iGaming.
This powerful tool allows operators to track engagement, measure retention, and optimize marketing strategies by analyzing groups of players over time.
With deeper insights into user activity, companies can make data-driven decisions that improve player experiences and drive long-term success. We believe this functionality will empower our customers with the analytics they need to stay ahead in the competitive iGaming market.”
Anna, Affiliate Team Lead at 7BitPartners, comments on the effectiveness of the new functionality: “The new Cohort Analysis Report has optimized our traffic analysis by consolidating player activity into a clear, easy-to-read report – especially for CPA sources.
This tool helps us quickly identify long-term trends and low-quality traffic, speeding up our decision-making process. The intuitive design and fast report processing significantly improved our overall workflow.”
Current and potential customers can learn more about SOFTSWISS’ latest innovations during the upcoming SiGMA Africa in Cape Town. You can schedule a meeting at booth 56P using the link.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. Therefore, the company has several gaming licenses and provides comprehensive software for managing iGaming projects.
Thus, the company’s product portfolio includes the Online Casino Platform and the Game Aggregator with more than 23,500 casino games. In addition, the company has the Affilka Affiliate Platform, Sports Betting software and Jackpot Aggregator.
In 2013, SOFTSWISS revolutionized the industry by introducing the world’s first Bitcoin-optimized online casino solution. Finally, the team of experts, based in Malta, Poland and Georgia, has more than 2,000 employees.
