Slotegrator recently discussed the future of online poker with EvenBet Gaming CEO Dmitry Starostenkov. The discussion focused on regional peculiarities and the intersection with other gambling games.
Poker is still a popular game, particularly in Europe, the United States, Latin America and Asia, as Dmitry Starostenkov notes. However, regional preferences vary, ranging from traditional Texas Hold’em to local card games.
The poker industry is expanding, integrating the game with other sectors such as sports betting and casinos.
Poker and its growth
The segment is experiencing significant growth, driven by the implementation of gamification, innovative bonus mechanics, and cross-marketing tools. Operators who effectively utilize these strategies are earning additional revenue and attracting new audiences.
Another key element of poker development is the implementation of marketing tools such as bonuses, rakeback, referral programs and private clubs. These tools allow operators to maintain player engagement and improve the overall gaming experience.
“Effective marketing tools must be tailored to the specific audience. For example, in Europe, complex bonus systems with deeply integrated gamification are highly effective, as players generally respond well to engaging and strategic promotions,” Starostenkov said.
“In Africa, where the poker audience is still emerging, simplicity is key. Basic, easy-to-understand bonus systems resonate best with players who are new to poker,” he added.
The service provided by Slotegrator, as an integrator of poker to other platforms, is, in fact, one of the most effective on the market.
About Slotegrator
Since 2012, Slotegrator has been one of the leading providers of software and business solutions in the iGaming industry for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of gaming content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games and betting data feeds.
Slotegrator also provides consulting services in acquiring online gaming licenses and incorporating businesses.