SCCG Management, a leading player in sports entertainment consulting services, has announced the expansion of its strategic partnership with Major League Rugby (MLR). Building on a focus on sports betting opportunities and pathways to integrate betting, the collaboration includes a number of business lines.
These include market analysis, audience engagement strategies, deepening relationships with operator partners and developing strategies to fully harness the potential of rugby.
Additionally, the partnership comes at a special time as the USA prepares to host the 2031 Rugby World Cup.
Experiences and engagement in the sights of SCCG and MLR
This partnership creates opportunities for gaming operators to connect with MLR’s growing fan base, while also aligning with the league’s efforts to expand its reach and enhance engagement across multiple platforms and experiences.
Through this expanded partnership, SCCG will leverage its extensive expertise and global network to help MLR unlock new revenue streams and grow its fan base. Key initiatives include analyzing fan demographics, digital engagement trends, and regional growth potential.
Additionally, the development of partnerships with sports betting operators, sponsors and other stakeholders. Furthermore, SCCG will assist in the integration of betting and gamification initiatives that enhance the fan experience while driving audience engagement.
Developing rugby’s potential is a goal
“Major League Rugby’s commitment to innovation and growth makes them an ideal partner for SCCG,” said Stephen Crystal, Founder and CEO of SCCG Management.
“This expanded collaboration demonstrates our shared vision of elevating rugby in North America by creating dynamic engagement opportunities for fans and stakeholders. We are excited to continue supporting MLR’s journey to becoming a global rugby powerhouse,” said Crystal.
“At Major League Rugby, we are always looking to find innovative and engaging ways to meet fans where they are, and our partnership with SCCG better equips us to do just that,” said Lucas Reid, CRO of MLR.
“By deepening our collaborative relationship with each other, we can leverage SCCG’s expertise and experience to help grow the game in the U.S. as we prepare for the country to host the Olympics, Rugby World Cup and more,” Reid concluded.
About Major League Rugby
Major League Rugby is the premier professional rugby league competition in North America. Major League Rugby matches are broadcast on ESPN and The Rugby Network, bringing premier rugby content to fans in the U.S.
So with the 2031 and 2033 Rugby World Cups just around the corner, MLR is poised to play a pivotal role in growing the sport in North America.
About SCCG Management
SCCG Management is a leading global gaming industry consulting firm dedicated to driving strategic growth and maximizing revenue for over 120 client partners across multiple iGaming verticals.
With offices in North America, Latin America, Africa, Asia, Europe and Brazil, the team of industry-savvy executives leverages global relationships to improve product distribution and seize new market opportunities.
With over 30 years of experience, the company specializes in navigating the complexities of tribal gaming, capitalizing on emerging markets, and driving igaming innovation. The group also operates in the management of intellectual property, facilitating mergers and acquisitions, and developing sports and entertainment ventures.
