Sportingbet, a sports betting company in Brazil, has taken another significant step in its expansion in the sports market. By announcing an unprecedented partnership with TV Record for the broadcasts of the 2025 Brazilian Championship, the brand legitimizes its actions in favor of Brazilian football.
According to the brand, the partnership begins a strategic collaboration between the two companies. Furthermore, it will be valid throughout the season of the country’s biggest football championship.
The agreement includes live broadcasting of the brand during all 38 rounds of the competition, 29 of which (games held on Sundays) will feature special activations.
In all rounds, there will be dynamic updates in real time (live odds). In addition, in these 29 special exhibitions, 2-minute pre-match actions will be held, full of interactivity with the audience, including special odds.
Strategic partnership for the benefit of Brazilian football
For Dimitri Araújo, Head of Marketing at Sportingbet, the partnership with Record reinforces the commitment to football and the audience passionate about the sport.
“The partnership with TV Record is highly strategic and reflects the power of open TV in bringing football to every corner of Brazil, democratizing access to the sport that awakens passions and connects millions.”
“We will have a lot of interaction with the public through 2-minute pre-game actions, full of interactivity and with an innovative component that, in real time, offers special odds suggestions for those who want to have fun while watching the game and making their predictions,” concludes Araújo.
“Having a brand like Sportingbet among our partners in the Brasileirão is an honor for us and only confirms the strength of TV Record in football broadcasts, which, in the Paulistão and other regional championships, have recorded high audience ratings on both open and digital TV,” explains Alarico Naves, Record’s multiplatform commercial superintendent.
The partnership will debut on March 30th, at 6:30 pm, exclusively on open TV. During the first game of the Brasileirão, reinforcing the importance of this moment for the Brazilian football season.
About Sportingbet
Sportingbet is one of the leading sports betting platforms, offering a wide range of betting markets and competitive odds. With its commitment to innovation and entertainment, Sportingbet provides a unique betting experience for its users.