Mirassol made its debut in the Brazilian Championship Series A last Saturday (29), facing Cruzeiro in Belo Horizonte. Sponsored by 7k since December 2022, the club gained access after finishing as runner-up in Series B in 2024.
The team has been standing out on the national scene and, in this year’s Paulistão, advanced to the quarterfinals, but was eliminated by Corinthians.
Restructuring and investments
The team’s success is directly related to the restructuring of its management. In 2018, the club opened a training center with an investment of R$15 million. The structure has four fields, quality accommodation and modern equipment.
One of the highlights was the acquisition of a flotation chamber, making Mirassol the second club in Latin America to have the equipment, after Flamengo.
The sale of striker Luiz Araújo in 2018 was decisive for the project. With 30% of the economic rights, Mirassol pocketed almost R$8 million in the transfer to Lille, in France. The CT was inspired by the Palmeiras Football Academy, considered one of the most modern in the world.
For its debut in Série A, the club announced investments of R$8 million in the José Maria de Campos Maia stadium. The renovations included replacing the fence with glass protection, improving lighting, bathrooms and installing facial recognition technology.
Partnership between 7k and Mirassol
7k, the club’s sponsor since December 2022, saw Mirassol as an institution aligned with its values.
José Victor Valadares, executive director of new business at Ana Gaming, says: “Our partnership with Mirassol began more than two years ago, and the club’s rise on the national scene, reaching the elite for the first time in its history, proves our strategic market vision, believing in institutions with serious and transparent strategies, which meet 7k’s values.
We are always willing to collaborate in some way with resources that help clubs boost their performance, on and off the pitch, and reach new audiences and contact networks, especially in the interior of São Paulo, which has an impressive strength in business.”
7k promotions and activations in the access campaign
During the 2024 season, 7k promoted exclusive activations in the decisive game against Chapecoense, which guaranteed access.
Therefore, the company carried out actions such as distributing gifts, personalized caps, throwing official balls to the fans and a penalty shootout during half-time, authorized by the CBF. Finally, a fan won R$7,000 in bonuses on the 7k platform.
José Victor Valadares adds: “During Mirassol’s promotion to Série A last year, we promoted some fan engagement actions.
For 2025, we intend to expand these activations, as we are talking about one of the main competitions in the world, and the visibility and exposure for the club and the brands are always very positive.”
In short, Mirassol’s debut in Série A marks a new chapter in the club’s history, which seeks to consolidate itself as a force in national football.