The first event of the 2025 SPORTEL season has concluded successfully. After a boom edition in Buenos Aires in 2024, SPORTEL returned to North America with a strategic stop in Miami, a key player in the sports business market.
Taking place from April 1-2, 2025, SPORTEL Miami reaffirmed its status as a global hub for the sports media and technology industry, welcoming 350 attendees from over 200 companies across 37 countries.
The event kicked off in style with a lively party on the JW Marriott Pool Deck. Attendees were able to enjoy the opportunity to network in a relaxed and dynamic environment before embarking on two days of intense business networking.
A highlight of the evening was an exclusive live painting performance by renowned sports artist Lili Cantero, who captivated the audience with her unique artistic homage to the world of sports.
Connections and networking at SPORTEL Miami 2025
Over two intense days of networking and conferences, the SPORTEL community had the opportunity to interact with key decision-makers. Specifically, 46% were C-Level and 1/3 were content buyers, from across the global sports media and technology ecosystem.
This included media rights holders, broadcasters and streaming platforms. In addition, sports leagues, federations, agencies and technology innovators specializing in AI, data analytics and immersive fan experiences also participated.
Agnès Marsan, CEO of SPORTEL Miami said: “This edition has proven once again that SPORTEL Miami is more than just an event – we are committed to driving innovation and staying ahead of industry changes, solidifying SPORTEL Miami as a must-attend market to foster growth and forge strategic partnerships in the sports business landscape.
It is the perfect opportunity to network with high-level executives, gain strategic insights and unlock new business opportunities in an intimate and privileged environment.
We sincerely thank all our esteemed sponsors, partners, exhibitors and speakers who contributed to the success of this Miami edition.”
SPORTEL Miami Highlights
In addition to the already consolidated traditional market, the Conference Summit program stood out. This carefully selected and constantly expanding in scope and importance, explored several innovative themes that shape the future of the industry.
To that end, a diverse lineup of international sports executives and disruptive innovators took to the Speakers Corner stage to deliver engaging sessions.
Key topics covered include:
- The role of the US as the world’s largest media market
- The impact of Generative AI on content creation and fan engagement, data monetization
- The new era of live sports streaming
- The evolution of sponsorship models and the expansion of European football leagues into the American market
Another highlight of the event was the Pitch Perfect competition, where ten new SPORTEL companies – pioneers in sports content innovation – had the opportunity to present their cutting-edge solutions to an international judging panel of high-level experts.
Awards
The lucky winner, Johnny Kutnowski, Chief Product Officer at Blinkfire, was awarded an all-access visitor pass to SPORTEL Monaco 2025.
SPORTEL Miami brought together North and Latin America with the global sports media and technology ecosystem under one roof. In this way, it reaffirmed its role as a strategic gateway between these markets by fostering meaningful connections.
Furthermore, generating new collaborations and providing a fundamental platform in today’s rapidly evolving landscape.
Laurent Puons, Managing Director of Monaco Mediax, concluded: “While the 2026 schedule is being prepared, we remain committed to creating new opportunities through our international spring events.
We are actively working on new destinations and event concepts to further expand SPORTEL’s reach and continue to deliver unparalleled value to our global community wherever we go.”
Schedule, numbers and upcoming events
Finally, see how SPORTEL Miami performed in numbers:
- 350 participants from more than 200 companies
- 19% of new companies
- 46% C-level participants
- 1/3 of content buyers
- 37 countries represented
- 42% North America, 14% LATAM, 37% Europe and 7% others (Asia, Middle East, Oceania…)
Upcoming events:
- SPORTEL Monaco: October 20-22
- SPORTEL Awards Monaco: 19-21 October