According to research conducted by Brazil Panels in collaboration with TM20 Branding, 55% of Brazilian fans rate betting websites favorably, classifying them as “good” (35%) or “very good” (20%).
However, 40% of respondents express concern about the security of these platforms, showing that trust is still not absolute.
Motivations for betting, emotions and financial risks
Fun and entertainment appear as the main motivations for 69% of users, as indicated by 46% and 23% of respondents, respectively.
However, a significant segment, corresponding to 27% of bettors, see betting as a financial investment. Among young people aged 18 to 24, this perspective is adopted by 38%, showing a growing trend among the younger generations.
The perception that betting increases the excitement of games is common among 51% of participants who view betting positively. For these individuals, betting makes the experience of sporting events more engaging and fun.
On the other hand, 53% of people who consider gambling regular and 61% of those who classify it as bad emphasize the financial risks, such as the loss of control over spending.
Match manipulation and integrity
A total of 29% of fans with negative reviews of bookmakers fear that they may induce match-fixing, putting the integrity of the sport at risk. Such concerns highlight the need for effective regulation and oversight to ensure fairness in the sporting arena.
Most popular betting sites
At the top of brand recognition, Betano stands out with 12% of mentions, followed by Sportingbet (7%), Betnacional (5%), Esportes da Sorte and Bet365 (4% each), while Superbet is mentioned by 3% of fans.
In terms of “brand strength”, Betano obtains an impressive score of 97/100, standing out for attributes such as trust and recommendation.
Profile and geographical distribution of respondents to betting sites
To ensure a representative sample, the survey, which covered 2,000 people, followed the criteria of the Brazilian Institute of Geography and Statistics (IBGE). Of those interviewed, 56% were women and 44% were men, mainly in the age range between 25 and 50 years (51%).
Geographically, the majority live in the Southeast (43%), followed by the Northeast (28%), South (12%), Central-West (10%) and North (8%). The sample also reflects the distribution between social classes, with the majority in classes C (42%) and B (33%).
This comprehensive overview provides in-depth insight into fans’ relationship with betting and the impacts of this practice on sports entertainment.
The information presented highlights both the positive aspects and the associated concerns, providing a basis for future discussions on regulation and security at sports betting websites.
