Ana Gaming CEO Marco Túlio Oliveira attended BiS SiGMA Americas for the first time — the largest betting event in Latin America — and was impressed by the grandeur of the event.
“This is my first time at the fair and I am impressed. I had the opportunity and was invited to be the head of Ana Gaming. There are a lot of cool things to learn and build in this market,” he said.
According to Oliveira, the group was created with the aim of consolidating itself in the Brazilian market, but with its sights set on the international market. “The regulation brought the opportunity to count on increasingly professional operators and large corporations actually operating in this market,” he said.
He added: “The first move was the creation of Ana Gaming, a holding company that owns our three brands: 7K, Cassino and Vera. The intention is to consolidate and invest more and more in these three brands in Brazil and prepare this company as a large corporation for the future of the Brazilian market and the global market.”
Ana Gaming’s Positioning
When asked about what the market can expect from the Ana Gaming group, Marco Túlio Oliveira highlighted an “increasingly pro-player positioning, responsible gaming, betting on fun”, so that, according to him, “these brands can be increasingly explored and known by our players.”