SOFTSWISS, a global technology company and leader in software solutions for iGaming, announces the extension of its strategic collaboration with legendary Formula 1 driver Rubens Barrichello, who will continue to serve as Non-Executive Director for Latin America.
This new agreement builds on a successful first year of partnership, which has become a key pillar for SOFTSWISS’ positioning in Latin America and other markets, based on shared values of partnership and cultural connection.
Start of the partnership between the former Formula 1 driver and SOFTSWISS
Since April 2024, Barrichello has been an authentic voice for SOFTSWISS at important industry and business events, both in Latin America and on the international stage.
Its role goes far beyond a simple image association, encompassing institutional leadership, market engagement and relationships with customers and communities.
Over the past year, Rubens has played a key role in driving SOFTSWISS’s growth, leading partner meetings that combine cultural relevance with unique experiences.
Rubens Barrichello’s performance in Rio Grande do Sul
His work was also central to the company’s response to the devastating floods in Rio Grande do Sul. Through the Help Brazil campaign, Barrichello helped amplify calls for help and raise awareness of the urgency of the situation.
What began as an emergency action has turned into an ongoing commitment to access to clean water — a cause deeply personal to both him and SOFTSWISS, based on empathy and solidarity with affected communities.
Barrichello is also a speaker in the SOFTSWISS Excellence Talks series, sharing his unique experience with the company’s global teams.
Ivan Montik, founder of SOFTSWISS, says: “Rubens brings an unparalleled level of authenticity, integrity and passion to everything he does. Over time, he has become a true friend.
Their presence within our team has helped us connect with Latin American partners, customers and audiences on a deeper level — not just as a brand, but as a responsible, long-term partner in the region.”
Rubens Barrichello, states: “I am very proud to continue this journey with SOFTSWISS.
Our first year together has shown how shared values can create real impact — for businesses, for regional markets, and for local communities.
I’m excited to take this partnership even further.”
As part of this new phase of collaboration, Barrichello will continue to support SOFTSWISS in strategic areas of market growth, institutional representation and cultural localization.
His most recent participation was as an opening speaker at BiS SiGMA Americas 2025, held in São Paulo.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry.
In addition, the company holds several gaming licenses and offers a complete portfolio of software for managing iGaming projects.
Among the products are the Online Casino Platform, the Game Aggregator with over 27,800 casino games and the Affilka affiliate platform. In addition, the Sportsbook sports betting software and the Jackpot Aggregator.
Finally, in 2013, SOFTSWISS revolutionized the industry by launching the world’s first Bitcoin-optimized online casino solution. The company’s team now has over 2,000 employees.
