Exclusive: Marcos Sabiá talks about Galera Bet’s plans for the regulated market in Brazil

“An auspicious moment.” This is the definition of the current stage of the Brazilian betting market, according to Galera Bet CEO Marcos Sabiá. During BiS SiGMA Americas, he analyzed the impact of the new legislation and the company’s plans for this year.

According to Sabiá, the regulated market opens up a series of opportunities, but still poses a major challenge in communicating with society. “We need to show this side of the gaming market, which is one of entertainment, fun, responsible gaming and concern for the player,” he highlighted.

He also acknowledged the need to combat the illegal market. “We are living in a time when the number of operators with authorization in Brazil is limited. There is still a huge challenge in relation to the illegal market, with the fight against the operation of companies that do not comply with Brazilian regulations.”

Brand consolidation

Furthermore, Marcos Sabiá stated that the regulation contributes to the consolidation of brands among consumers. “Galera Bet is very attentive to market opportunities. Consumers already have a clearer perception of what betting houses can offer and their differentials”.

Regarding the news for this year, the CEO of Galera Bet pointed out that there is a more aggressive investment movement, “foreseeing sponsorships and even greater exposure of the brand, because it goes through this construction process with consumers”, he concluded.