On Wednesday night (16), Vitória and Fortaleza faced each other in the 4th round of the 2025 Brasileirão. The game, which took place at the Barradão Stadium, in Salvador-BA and ended with the score of Vitória 2 x 1 Fortaleza, brought together two teams that are experiencing very similar moments in terms of commercial partnerships. The two giants from the Northeast recently signed the largest master sponsorship agreements in their history.
With the 7K brand on its chest, Leão da Barra raised its profile by closing the deal in December 2024, which has yielded great results since the first moments of the partnership. A little over a month later, it was Fortaleza’s turn to announce Cassino as its main partner for the national football season.
Interestingly, both brands belong to the Ana Gaming group. The group is one of the largest companies in the sports betting and online gaming sector in Brazil.
Ana Gaming Group and football in the Northeast
José Victor, executive director of new business at Ana Gaming, the group responsible for 7K, comments on the importance of having the brand linked to Vitória.
“Vitória is known for its tradition in northeastern sports and for the immense passion of its fans. For 7K, it is an honor to be part of the club’s history, becoming an effective partner in the process of strengthening the institution and promoting exclusive actions for the red-blacks,” he said.
“Fortaleza has been a reference for Brazilian football when it comes to combining responsible management and sporting results, in addition to having an extremely passionate fan base. Since the official announcement, we have been very well received and we hope to reciprocate all this affection throughout the year, contributing to the construction of a successful partnership”, says André Vianna, CEO of Cassino.
However, anyone who thinks that this favored a calm duel on Wednesday night (16) is mistaken. The recent history of clashes between Vitória and Fortaleza reveals a tight balance. This time, Vitória came out on top, but the competitiveness remains alive.
With yesterday’s victory, with goals from Janderson and Matheuzinho, Vitória moved up the table and now occupies 14th place. Fortaleza, on the other hand, remains in 10th place in the standings.
About Ana Gaming
Ana Gaming Group is a complete ecosystem and a leader in the online gaming and sports betting market. Thus, standing out for its innovation and focus on user experience. Founded in 2024, it has been growing and gaining more and more exposure in a highly competitive market.
The group is made up of renowned platforms such as 7k, Cassino and Vera. In addition to strategic partnerships with big names and brands in sports, Ana Gaming is committed to revolutionizing the sector.