Known as the ‘Women’s Tennis World Cup’, the Gainbridge Billie Jean King Cup (BJKC) is a celebration of skill, passion, teamwork and competitive spirit of female athletes from around the world. From now on, 1xBet will be the global betting partner of the tennis competition.
Under the terms, the 1xBet logo will be displayed on the courts and in other media materials during the knockout matches and the finals. In addition, as an official betting partner, the bookmaker will receive the rights to exploit the event’s brand.
“We are delighted to announce and welcome a new sponsor to the Billie Jean King Cup: our Official Global Betting Partner, 1xBet,” said Kerstin Lutz, CEO of Billie Jean King Cup Limited.
“With their expertise and experience in working with sports rights holders, we are excited to see how we can build on this partnership from the qualifiers in April onwards,” he added.
Mark Wilson, a representative of 1xBet, also spoke about the new commercial contract. “Signing a sponsorship contract with the Billie Jean King Cup is another milestone in the history of 1xBet.”
Wilson also highlighted the possibility of promoting the brand among fans of such a prestigious championship. “The agreement with the most prestigious women’s tennis tournament in the country is a strategic step that opens up new opportunities to promote the brand among fans of the event.”
The executive also highlighted the opportunity to promote women’s sports. “By investing in women’s sports tournaments, we contribute to supporting women in professional sports,” he concluded.
About 1xBet
1xBet is a famous company with almost two decades of experience in the online betting and gaming industry.
The brand’s customers can bet on thousands of sporting events and play the most popular online games from the best providers, with the bookmaker’s website and app available in 70 languages.
Billie Jean King Cup
The Billie Jean King Cup is the main tournament between nations in women’s tennis. The competition is held annually and brings together big names in the sport representing their countries.
In recent years, the tournament has undergone changes. The 2025 edition will feature a group stage to determine the teams that will advance to the Final 8. The decisive stage will take place in Shenzhen, China, between September 16 and 21.
