BiS SIGMA Americas 2025, in its 5th edition, brought together around 17,500 participants, 600 national and international exhibitors, 300 speakers and more than 2,000 affiliates. As a reference platform in the iGaming market, Cactus shone as the official master sponsor of the event.
During the three-day event, the company brought entertainment and innovations, with notable appearances by national and international artists. The brand mascot, Robot Cactus, stole the show with the samba school and put on a show of its own, bringing fun to the stand.
There were many attractions, including big names from the world of sports, influencers and artists, such as sports commentator Craque Neto, MMA fighter Minotouro, singer Zezé de Camargo, Renato Cariani, Júlio Balestrin, MauMauZk, Acelino Popó Freita and the influencer named by Forbes Under 30, Professor Crypto.
Brazilian artist Sancler “Graffit” was invited by Cactus to print his art on a Porsche along with the activation of the entrance to the brand’s exclusive LED smoke tunnel.
Recognition at the BiS Awards
Furthermore, Cactus was recognized as the Best Platform of the Year by the BiS Awards, an award that recognizes the company’s leadership and importance in the sports betting industry. This is the second consecutive year that the company has received this recognition, demonstrating each year its authority and leadership in the Brazilian market.
In 2024, Cactus Gaming received the award for Best White Label at the SIGMA Awards and Best Platform at the BiS Awards.
“This award only reinforces Cactus’ leadership in the iGaming market. It was another extremely rewarding year, reflecting the tireless work of our team, the performance of our operators and the strategic partnerships we have developed. We have made a strong investment in technology and innovation and we have many new developments to come”, said Tiago Silva, Chief Business Officer at Cactus Gaming.
First edition with the regulated Brazilian market
BiS SiGMA 2025 took place for the first time after regulation in Brazil. The move was important to bring more security to players, including measures to prevent gambling addiction and ensure the privacy of player data.
Bookmakers must follow strict cybersecurity standards and platforms have an essential role to play in helping with this process.
According to Silva, the event showed a maturation of the post-regulation market, creating an environment for strategic discussions and advances in the sector.
“We are honored to be part of this evolution, and together with our partners, we have been building solutions that meet the needs of the new market and contribute to the growth of operators. This was reflected not only in the awards that Cactus received at the event, but also in the operations that run with us that received awards.”
About Cactus Gaming
Therefore, Cactus Gaming is a Brazilian company certified by Gaming Laboratories International (GLI). GLI is an organization that conducts a rigorous certification process, which guarantees the reliability and security of the company for its consumers.
The platform currently has advanced technological solutions that guarantee security and trust for both operators and end users. With its innovative platform, which is already aligned with the best market practices.