Fast Track not only participated, but also won awards during BiS SiGMA Americas. The company was recognized in the Best Customer Retention category at the SiGMA Awards 2025.
Muriel Le Senechal highlighted that this achievement confirms the “hard work we put in last year”. According to her, “it has paid off. We are able to help our operators achieve better retention, and that is exactly what we aim for every day. So it made it all worthwhile”.
With the company increasingly investing in the Brazilian market, Muriel commented on the integration with WhatsApp, the most used messaging app in the country.
“The company is very flexible when it comes to integration — we can integrate any open app. WhatsApp is our priority. We found a provider to help us, which is Infobip,” he explained.
She added that “the integration with WhatsApp is perfect with Infobip, so that our operators can engage players via WhatsApp, in an automated way and directly in Fast Track campaigns”.