Recognized worldwide as the country of football, Brazil has also become the ‘best market in the world’ for Flashscore. During BiS SiGMA Americas, Alan Záruba mentioned the company’s new developments in sports coverage, as well as preparations for the Club World Cup in the United States.
“I think Brazil is a country of great opportunities. For Flashscore, this is our best market in the world. We are a global company and I think Brazil is a promising land. We would like to expand our news production and multimedia resources here,” he said.
Last year alone, the company recorded around 25 million downloads. “We have the reach and we are popular with our users. Brazil, as the country of football, and we are focusing on football. It is a natural connection,” he said.
Sports coverage and the Club World Cup
Asked about the company’s plans, Záruba highlighted the goal of making the app number 1. “Where fans will see the results, but also all the context around them in terms of statistics, visual statistics, previews and other types of content”.
In addition, he said that Flashscore is investing in short content, such as “interesting interviews with important people in the sports field. In the case of football, not only players, but also coaches”.
Flashscore is currently preparing to cover the first edition of the FIFA Club World Cup. “We are preparing for the Club World Cup in the United States, the best event of the year, also focusing on Brazilian teams,” he concluded.