BiS SiGMA Americas 2025, held between April 8th and 10th, brought together numerous players interested in the promising Brazilian iGaming market. Among them, Alea was also present. According to Lucas Lebleu, the company is “betting very heavily” on the country.
With over a decade of experience in the sector, Alea has been improving its aggregator in recent years to offer “cutting-edge technology and resource optimization,” according to Lebleu. He also emphasized that the company is bringing to Brazil all the experience acquired in the European market.
Furthermore, Lucas Lebleu explained that the Alea team worked non-stop in 2024 to be ready for the Brazilian regulation, which came into effect on January 1st of this year.
“Knowing since last year the deadlines that suppliers, platforms and aggregators would need to meet to meet compliance and certification requirements in Brazil, we worked tirelessly to get everything ready for January 1st,” he said.
“The good thing is that we have a lot of operators, platforms and even aggregators talking to us to get content through Alea,” he added.