Sportradar is expanding its Alpha Odds solution to cricket. Consequently, sports betting operators tend to maximize their profits and manage risks efficiently. Cricket is a sport that generates around €80 billion in global betting revenue annually.
With advanced automation technology and predictive AI, Alpha Odds provides personalized pricing for betting operators, recalculating financial exposure in real-time. This provides precision in liability management, reduces risk and increases profitability.
The Alpha Odds solution is offered through Sportradar’s Managed Trading Services (MTS) and Premium Cricket Service. It also covers over 400 live betting markets and 200 pre-match betting markets during every cricket match.
Therefore, traders can optimize their trading strategies and extract maximum value from a sport with a year-round competition calendar.
Advanced technology and future expansion
Since 2022, Sportradar has expanded the technology to 80% of the events covered by MTS. In 2024, Alpha Odds increased customer profits by an average of 11% across football, basketball and tennis markets, compared to a conventional odds service.
By the end of 2025, Alpha Odds’ technology will be fully sport-agnostic and available for use by operators across all sports betting events.
Darren Small, Senior Vice President of Managed Trading Services at Sportradar, said: “The introduction of Alpha Odds to cricket is revolutionary. We are bringing real-time, AI-driven, accurate pricing to a new landscape, providing traders with sharper margins and bettors with a more dynamic experience.”
About Sportradar
Sportradar Group AG, founded in 2001, is a leading global sports technology company. The company offers solutions for sports federations, news outlets, consumer platforms and sports betting operators.
With deep industry relationships and expertise, Sportradar is redefining the sports fan experience and protecting sports through its Integrity Services division.