EstrelaBet was present and received many awards at the 2025 edition of BiS SiGMA Americas. The betting company’s CBO, Fellipe Fraga, highlighted his satisfaction in receiving this recognition from the industry, but also took the opportunity to present new features aimed at improving the player experience.
He commented on the launch of the ‘Star Effect’ campaign, which aims to “show our ‘tech’ side, our innovative side. Thinking of the customer as our main objective, so that the experience is fluid and fast from end to end. They will be able to access our website and always see a new element so that the fun is complete”.
Among the innovations mentioned is the use of artificial intelligence (AI) to personalize the user journey.
“We use artificial intelligence to recommend a game for them to enjoy based on their existing experience. Sometimes, customers really like a specific game and focus on it, but if they try another one, they may have a different experience. This allows for interactivity, even for the sector to provide opportunities for other providers, so that the customer’s shelf always has something interesting,” he said.
Finally, Fellipe Fraga highlighted the recreational nature of the activity and the platform itself. “That’s our goal. EstrelaBet is a platform for entertainment and joy,” he concluded.