BiS SiGMA Americas attracted major players to the city of São Paulo, including Pragmatic Play. In addition to highlighting the importance of the event, Victor Arias announced that the company is bringing great news to the Latin American market.
“We have always said that we wanted to bring diversification, innovation, user experience and the best technology. Now, we are launching our sports betting platform in Latin America starting this year,” explained Arias.
According to him, the initial feedback has been extremely positive. “People are really enjoying the product. They understand that we are leaders when it comes to technology development – and that is no different here. So, we are hoping to bring a betting house to the next events in Latin America”, he stressed.
According to Arias, Pragmatic Play will be present at all major industry events by 2025. “There is a long way to go. There are more events, and we will be at all of them, as part of our goal. Basically, we will continue to invest and bring entertainment and experience to everyone at all events in Latin America,” he concluded.