The 2025 edition of BiS SiGMA Americas presented a number of unique opportunities for its attendees. Iren Kuznietsova from SOFTSWISS visited both the show and Brazil for the first time — and loved everything about it, from the food to the people.
“This is my first time in Brazil, and I think it’s really beautiful. I would like to go back one day just to enjoy nature and everything Brazil has to offer. The people I meet here are really friendly, kind and open, and that’s really comforting,” said Iren.
When asked about SOFTSWISS’s new products for the Brazilian industry, she highlighted the need to adapt the product to the new legislation in force.
“We have a lot of new things. To comply with all the regulatory rules, we have to update the product all the time. Thanks to this, the team is really growing professionally, which is also a pleasure for me, as I work with sports betting. What I see here at the fair is that, in Brazil, the sports market is much more famous than the gambling market,” he said.
In addition, the executive mentioned that the company is pioneering the offer of a network jackpot for operators, highlighting the presentation of a winner during the event in São Paulo. “This means that we can move forward and propose our features and everything. I think we are one of the first to work with a network jackpot for operators. And as you know, a growing jackpot,” she concluded.