The partnership between Coolbet and Oddin.gg is part of Coolbet’s global expansion strategy. The company incorporates Oddin.gg’s unique industry solutions to provide high-quality sports betting coverage.
Both brands are aligned and focused on operational excellence and collaboration beyond day-to-day delivery. This delivery includes future joint educational initiatives and local engagement programs.
Since going live in late 2024, the integration has already produced great results, including an 80% increase in Gross Gaming Revenue (GGR) from November 2024 to March 2025.
Coolbet chooses Oddin.gg prioritizing quality
Coolbet selected Oddin.gg after a thorough evaluation of several providers, prioritizing long-term reliability and product quality. The decision reflects Oddin.gg’s ability to provide scalable solutions and reliable performance in regulated and rapidly evolving markets.
According to Christian Erlandsson, Sports Director at Coolbet, the choice of Oddin.gg was due to the brand’s performance and delivery. “Working with Oddin.gg has exceeded our expectations, both in terms of product performance and the relationship itself. We have seen a strong impact since launch and appreciate how smooth and responsive their team has been.”
“What has been especially refreshing is that we are already moving beyond day-to-day operations to explore new ways of working together, such as joint industry panels and knowledge-sharing initiatives.”
“Coolbet is an ambitious and forward-thinking partner. From the beginning, they were clear about what they wanted to achieve and it was a pleasure to support their growth with our solutions,” added Marek Suchar, Co-founder and Managing Director of Oddin.gg.
“We are proud to share that Oddin.gg was selected over other providers based on product quality and vision. And as we deepen this collaboration, we are excited about what we can build together – not just in terms of numbers, but in the way sports betting is delivered to Coolbet’s end users.”
About Coolbet
Launched in 2016, Coolbet is a leading online gaming operator and sports betting brand, part of GAN Ltd. The company offers sports betting, casino and poker products across multiple markets using proprietary software and technology.
With a strong emphasis on transparency, product development and responsible gaming, Coolbet serves around two million registered users across Europe and Latin America. Headquartered in Tallinn, Estonia, Coolbet operates with over 400 employees and holds gaming licenses in Estonia, Sweden and Malta.
About Oddin.gg
Oddin.gg is a B2B-focused esports betting company. Offering its partners an immersive esports betting experience through its end-to-end esports betting ecosystem.
Oddin.gg clients benefit from its multi-award-winning esports odds feed. In addition, they can access risk management, iFrame solutions, widgets, 24/7 content. It also offers bet creation, live esports data, and marketing services.
The company maximizes the profitability of its partners by combining automated infrastructure and machine learning algorithms with advanced data science. Oddin.gg provides solutions for Betano, ESPNbet, Stake, Allwyn, Dafabet, Betsson, Betway, OpenBet, Aristocrat, Vibra Gaming, Betby and many other sports betting providers and platforms on a global scale.
Oddin.gg is currently licensed in Arizona, New Jersey, Colorado, West Virginia, Ohio, USA, and Ontario, Canada, and is in the process of acquiring several additional licenses in North America.