CP Games is preparing releases with a strong Brazilian identity. The information was confirmed by Gustavo Risan during an interview given at BiS SiGMA Americas, in São Paulo. He highlighted that this was the brand’s second participation in an event in Brazil. “We arrived wanting to show our personality and our desire to make things happen.”
When asked about CP Games’ differentiators, he highlighted its tropicalization. “The brand’s commitment to tropicalizing its entire structure is what is drawing more attention to the deals being closed, because there is a growing interest in the Brazilian market.”
Specific releases for Brazil
Risan also revealed that the company is preparing special releases for the Brazilian public. “We want to do something different, because the one who consumes the game at the end of the day is the player. We will have many interesting releases with Brazilian characteristics and sociocultural aspects,” he said.
He added: “We believe that this will promote a different connection with the brand, which will break the stereotype of how foreigners see Brazilians. We really like fauna, folklore and culture — that’s all I can say.”