This is the year of BetConstruct‘s consolidation in the Brazilian regulated market, according to Beatriz Melges. The company’s intention is not only to present its products, but also to position itself as a strategic partner.
“We always want to bring our global strength, but be 100% localized. And that’s a big part of my mission: to make BetConstruct 100% Brazilian,” he said.
Beatriz highlighted that the company already has a broad, regulated and certified portfolio. “We are increasingly positioning ourselves as an aggregator as well, we know that now is the time for operators to diversify brands and products, and BetConstruct is positioned in this position”, she stressed.
Innovations
The list of new features includes the Ortak.me platform and a new B2B loyalty program. “We have understood some gaps in the market to add value. Brazil is not for beginners – a Brazil that is many ‘Brazils’ within one, with highly complex regulations,” he said.
Finally, Beatriz signaled her desire to work towards building a professional and safe market for bettors. “We are dedicated to creating a consolidated brand and, more than that, to helping make the market professional, ethical and fair for the user – so that they are protected, but also have great entertainment and can play safely,” she concluded.