The year 2025 could be historic for both Pay4Fun and the Brazilian gaming market. This is the vision of the company’s CEO, Leonardo Baptista, who also predicted: “Brazil will become the largest regulated market in the world. We have the capacity for this”.
He commented on Pay4Fun’s entry into the e-commerce market in the second half of the year. “The tool is already under development, with artificial intelligence and a series of new technologies behind the e-commerce tool.”
Baptista added: “I think we are just scratching the surface. With the opening of the regulated online market and land-based casinos, Brazil is booming.”
Furthermore, the CEO highlighted that new features will be available to both merchants and users. “Pay4Fun, as a payment institution authorized and regulated by the Central Bank, has a series of new features that it will end up offering to B2B, merchants and users,” he mentioned.
For Baptista, the experience acquired in the betting market — with speed in transaction processing, technological capacity and cutting-edge solutions — will be decisive for the success of the company’s expansion in e-commerce.
