The São João festival in Campina Grande, held in Paraíba, maintains its position as one of the largest cultural events in Brazil. Established for over 40 years, the event is recognized as the Largest São João Festival in the World. In 2025, the celebration will receive support from 7K, a platform focused on entertainment and sports betting, which is listed as one of the official sponsors.
7K joins forces with major brands such as Brahma, PicPay, Beats and Pepsi to support the festival. The event will take place from May 30 to July 6, and is expected to attract more than 3 million participants over the 38 days of celebration.
More than 100 shows have already been confirmed, including attractions such as Natanzinho, Wesley Safadão, Xand Avião, João Gomes, Luan Santana, Alok, Alceu Valença, Elba Ramalho, Zé Vaqueiro, Jorge & Matheus and many others.
7K brings new experiences
The 7K sponsorship translates into unique experiences. In addition, the brand is planning to have themed stands, interactive promoters, games and exclusive giveaways. In addition, the public will have access to special activations during the event. Among the new features of this edition is the 7K VIP Area, created to reinforce the values of fun, proximity and appreciation of Brazilian experiences.
Marco Túlio, CEO of Ana Gaming, the group responsible for 7K, says: “We believe in the power of popular festivals to bring people together. With this partnership, 7K reinforces its commitment to culture, entertainment and the public experience, combining the energy of São João with the excitement of the online betting universe.”
The event’s infrastructure is also a highlight. Parque do Povo will feature several stages, a scenic village, gastronomic islands and themed areas, including the traditional Ilha do Forró and the Quadrilhodromo, both dedicated to traditional dances.
Marco also comments: “Once again, 7K expands its presence at large-scale events, aligning its brand with memorable moments experienced by millions of people.”
About Ana Gaming Group
Created in 2024, the Ana Gaming Group operates as a robust and leading ecosystem in the online gaming and sports betting segment. Therefore, the company stands out for its focus on user experience and constant innovation. In this way, it obtains a relevant space in a highly competitive sector.
Finally, the group brings together recognized platforms such as 7k (7k.bet.br), Cassino (cassino.bet.br) and Vera (vera.bet.br). Maintaining strategic partnerships with major sports brands, Ana Gaming aims to transform the online gaming and betting landscape.