In a move to strengthen its position in the online betting market, Betsul, a regulated company in the segment, is launching a new visual identity. Wecontent is responsible for the project. The advertising agency has been a partner since the company was founded in 2019.
The redesign not only modernizes the company’s aesthetics, but also preserves the essential elements that consolidated it in the market. The new color palette, which expands the already characteristic purple with two complementary shades, and the updated typography, are now lighter and more versatile. The connection between these elements illustrates the visual evolution of the brand without compromising its identity.
According to Andréia Oliveira, COO of the institution, the change symbolizes another chapter of the brand. “The partnership with Wecontent has been fundamental to our journey of consolidation in the market. Since 2019, we have developed projects together that have contributed significantly to the strengthening of the company. This subtle change, like a ‘facelift’, symbolizes another chapter in this journey”.
“The idea has always been to modernize our visual identity without giving up the essence that sets us apart. The new look reflects a more modern Betsul, more connected with its audience and prepared to keep up with the transformations in the sector,” he said.
Smooth changes that make a difference
Among the changes, the evolution of the traditional color palette stands out. Purple, an iconic color in Betsul’s communication, now has two complementary shades. This chromatic expansion increases the possibilities of application in different media and, at the same time, reinforces the brand’s easily recognizable personality.
Founded in 2016, Wecontent was created with the mission of transforming businesses and people through creative and integrated solutions. For Betsul’s current visual identity, all elements, from the logo to digital applications and typography, were rethought to align with global trends and reflect the maturity that the company has achieved over the years.
Developed 100% in-house, the new design provides a more intuitive experience that is aligned with the current scenario of the online betting market. “Our goal was to modernize without reinventing. We maintained Betsul’s personality, but gave it a visual refresh that better reflects the current market and audience,” highlights Marcus Coura, COO of Wecontent, together with the creative team, Diogo Vannucchi and José Rigoni.
About Betsul
Regulated in the betting market, Betsul has been around since 2019, being the first sportsbook in the country to receive the RA1000 seal from Reclame Aqui. The company offers full support 24 hours a day to always guarantee the best experience for its players, in addition to maintaining initiatives that prioritize conscious gaming.
When registering on the website, for those over 18 years of age, the player has access to a wide range of national and international sports and competitions, casinos, live casinos, eSports and instant casinos.
