Affilka by SOFTSWISS, an affiliate tracking tool developed by the leading provider of technology solutions for the iGaming industry, expands its customer base through a partnership with Alpha Affiliates, a renowned player with 11 online casino brands in its portfolio.
With the launch of the Alpha Affiliates affiliate program, Affilka by SOFTSWISS is set to boost brands such as Bets.io, 1Red, Neospin, OnLuck, Golden Star and six other fiat and crypto online casinos operating worldwide.
With over ten years of experience in the industry, Alpha Affiliates is a strong partner with two million players. In 2022, the company paid over 60 million euros to affiliates. The brand’s cryptocurrency product, Bets.io, which allows deposits of more than 500 altcoins and conversion to other currencies supported by the platform, became the Rising Star of the Year at SiGMA Europe 2022.
Visan Khaniev, CEO of Alpha Affiliates, said: “We have been working with several companies that provide solutions for affiliate marketing management. This year, we decided to launch our program with Affilka by SOFTSWISS, as the platform offers functional advantages as a flexible builder of commissions, integrated payment systems, fast data synchronization and, of course, an individual approach to each client and a high level of service”.
Based on Q1 2023 results, the SOFTSWISS affiliate platform has received 30 new brands and now supports 230 online casinos and bookmakers operating under licenses from Curacao, UKGC, Hellenic Gaming Commission and Latvia. At the end of last year, Affilka by SOFTSWISS reported a 60% increase in GGR for affiliate YoY. In March of this year, the solution was twice recognized as the Best Affiliate Tracking Software by the SiGMA Eurasia and Asia Gaming Awards.
Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, comments: “Affilka is gaining ground in the iGaming industry not only by winning prestigious iGaming awards, but also by collaborating with industry leaders who decide to migrate their projects to our solution.”
“Therefore, Affilka proves its worth, its advantages over competitors and its high demand. We will support the best affiliate platform status and bolster our customers’ performance by launching innovative product updates and providing top-notch customer service” , added Antonova.
One of the significant updates announced for Q2 2023 is a new Traffic Reporting feature that will allow operators to analyze unique and non-unique clicks on referral links broken down by country, user agent, device, operating system and other parameters.
About SOFTSWISS
SOFTSWISS is an international iGaming company that provides certified software solutions for managing gaming operations. The expert team, which has more than 1,500 employees, is based in Malta, Poland, Georgia and Belarus. SOFTSWISS holds multiple gaming licenses and provides complete iGaming software solutions.
The company has a vast portfolio of products, including the Online Casino Platform, the Games Aggregator with thousands of casino games, the Affilka Affiliate Platform, the Sports Betting Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution.
