Just one day before the start of the main event in the betting, lottery and gaming market in South America. From Wednesday the 14th to Saturday the 18th, BiS SiGMA Americas will bring together betting companies, lotteries and affiliates, personalities, regulators and members of the Federal Government.
After two editions of global repercussion and the grandiose debut of Afiliados Latam last year, the organization presented a novelty, the Bet Expo. Bet Expo will be a bettor-to-bettor event, which will run parallel to the official BiS SiGMA Americas schedule.
São Paulo, the largest city in Latin America, will once again be the venue for the conference. The only difference will be in the official headquarters that was changed to the Transamerica Expo Center. The measure was necessary to keep up with the growth of the event and adequately accommodate partners, sponsors, international guests and the public.
It should be noted that Jericho Eventos is no longer alone in organizing the convention. At the beginning of this year, the SiGMA Group announced the acquisition of the group, which idealized the events on Brazilian soil. SiGMA added all its know-how to events of this size, bringing 30% of new exhibitors to this year’s edition.
BiS SiGMA Americas will have two auditoriums with debates and panels
The public will be able to follow a fair with prestigious exhibitors in the world industry, in addition to panels and seminars taking place in two auditoriums: one for B2B and another for B2C, focusing on marketing, affiliation, influencers and celebrities.
In addition, BiS SiGMA Americas will receive personalities from the federal government to discuss the latest information on the progress of the regulatory process in the sports betting sector in Brazil.
The official schedule for Auditorium 1 can be found here. To consult the Auditorium 2 agenda, it is necessary to access the respective agendas on the websites of the events, Afliados Latam and Bet Expo.
