According to a detailed study carried out by Tunad, the bookmakers Betnacional, Betano and SportingBet were the main advertising inserters in the sports betting market during the second quarter of 2023.
In addition, these three brands also stood out by generating the highest volume of searches on Google.
The study offers a complete overview of current trends in the betting market, highlighting the bookmakers that are leading the advertising sector in Brazil.
At the top of the ranking, Betano led with an impressive 20,345 advertising insertions in markets and channels, followed by Betnacional with 14,280 insertions and by SportingBet with 12,318.
Completing the ranking, we find Esporte da Sorte with 10,898 insertions, Faz O Bet Aí with 7,519 and Mr. Jack Bet with 7,157.
Standing out for its remarkable growth, Esportes da Sorte had an impressive increase of +107% in insertions compared to the first quarter of 2023.
Betano also showed a significant jump of 81% in the same period of analysis, followed by SportingBet with an increase of +35% and Betnacional with an increase of +2%. The average growth of inserts was 63%.
Betano leads in search volume
According to the study, Betano took the lead in search volume with an impressive total of 73,808,619 searches in the second quarter of 2023.
This result was three times greater than that of Betnacional, which recorded 22,827,737 searches.
SportingBet was third with 22,448,687 searches, followed by Esportes da Sorte (18,837,446) and Mr. Jack Bet (1,785,356) completing the ranking.
In addition, Esportes da Sorte had an exponential increase in search volume, with a growth of 1,354% between the first and second quarters of 2023.
Then SportingBet showed a growth of 142%. Betnacional and Betano also achieved positive results, with increases of +64% and +44%, respectively.
