SOFTSWISS Game Aggregator, recognized for its industry-leading aggregation platform, continues its expansion by joining forces with game provider Ready Play.
Eventually, this direct integration aims to diversify the content portfolio with a variety of immersive and engaging slot games. In this way, the company further solidifies its position in the global iGaming market.
Ready Play’s 20-year legacy and certification with the Alderney Gaming Control Commission (Channel Islands) introduces exciting possibilities for existing SOFTSWISS Games Aggregator customer brands.
Together, these two experienced market giants are dedicated to providing comprehensive service to customers and creating an unparalleled gaming adventure for players.
Ready Play
Ready Play stands out for its innovative in-house features, such as the gamified slot games ‘Reel Bingo‘ and ‘Snakes & Ladders’, which inject an additional level of entertainment into the player experience.
What makes these features especially notable is their basis in detailed statistical data and analysis. Thus, the mutual dedication to leveraging research and analysis to enrich user experiences is a solid foundation.
Together with the provider and the Games Aggregator, strengthening their collaborative partnership.
During the content production stage, Ready Play involves real players in game testing. This method allows the provider to create a truly unique gaming experience, collect crucial feedback, and improve its products accordingly.
This approach harmonizes with the ethics of the SOFTSWISS Game Aggregator, as it diligently conducts research among its customer base to shape the most exceptional offerings on the market.
Executives talk about the partnership between companies
Gregory Penkov, Head of Game Aggregator Sales at SOFTSWISS, comments: “The excellence of our Game Aggregator in iGaming is attributed to the robustness and variety of its offerings.
Collaborating with providers like Ready Play allows us to maintain our leading positions. Just like Ready Play games, they offer distinct and unparalleled experiences, and we look forward to seeing their reception across our network.”
Grant Benson, Commercial Officer at Ready Play, expresses: “We are delighted to make our high-quality games available through a content hub that reaches diverse audiences across multiple geographies.
Our goal is to provide our games to the most demanding gamers possible, and partnering with SOFTSWISS allows us to do just that.
The integration with Game Aggregator not only highlights the incredible potential of our brand, but also opens up avenues for new business opportunities.”
Recently, Game Aggregator announced a cross-product integration with SOFTSWISS Jackpot Aggregator.
This addition complements the existing ability to launch projects with sports betting – a functionality that has been actively used by the aggregation platform’s customers.
About SOFTSWISS
SOFTSWISS is an international iGaming company that provides ISO 27001 certified software solutions to manage gaming operations. The team of experts, which has 1,700 employees, is based in Malta, Poland, Georgia, Belarus and Bulgaria.
SOFTSWISS holds multiple gaming licenses and offers complete iGaming software solutions. The company has a vast portfolio of products. As well as the Online Casino Platform, the Game Aggregator with thousands of casino games. Additionally, Affilka Affiliate Platform, Sports Betting Platform and Jackpot Aggregator.
In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimized online casino solution.
