Sportradar and the NBA (National Basketball Association) today announced the launch of enhanced betting functionality on NBA League Pass, powered by emBET.
It is Sportradar’s over-the-top (OTT) solution with sports betting content.
Thus, it is possible to make point spreads, overunders and money lines and will be perfectly integrated with the NBA live broadcast platform. This will greatly improve the betting experience during the game.
So, where sports betting is legal, users can opt for the convenience of viewing and selecting bets directly within NBA League Pass.
Then, when they’re ready to place a bet, they’re directed to FanDuel or DraftKings, the official betting partners of the NBA. A link will be made available for this and will be perfectly embedded.
Sportradar with exclusive access to NBA optical tracking data
“emBET is an exciting innovation for NBA fans, making live betting more engaging and immersive,” says Patrick Mostboeck, Senior Vice President of Audiovisual at Sportradar.
“Through our exclusive partnership with the NBA, we are committed to developing next-generation value-added products and services like emBET. It will serve to drive fan and bettor engagement.”
“The integration of emBET is consistent with the NBA’s vision of creating hyper-personalized and customized viewing experiences across NBA games,” said Scott Kaufman-Ross, NBA Executive Vice President of Media and Gaming.
“For NBA fans who want to bet on our games during live action, they can now opt-in to receive in-context betting information directly in NBA League Pass.”
Therefore, emBET will continue to improve user engagement and retention by providing more innovative and interactive content such as:
- Advanced team and player insights
- Polls
- Voting
- Trivia widgets
Therefore, Sportradar‘s exclusive access to NBA optical tracking data is essential to the development of these new dynamic capabilities to be integrated in the future.
Additionally, Sportradar has been an official partner of the NBA since 2016 and is the exclusive global distributor of NBA data.
