DATA.BET participated in the biggest meeting in the betting sector in Brazil. The company’s CPO, Alex Kozachenko, stressed the importance of reviewing partners and other relevant industry figures at BiS SiGMA Americas 2024.
Furthermore, he admitted that the country is among the group’s priorities. “Brazil is one of DATA.BET’s focuses, because there is a lot of potential. If we talk about games and specifically eSports, the country has been one of the main growth points for the sector in the last five years”.
Based on our data, our focus is, first and foremost, on understanding the market. We want to understand the way players behave, the way they think, because that is the only way to build a sustainable product”, he added.
Alex Kozachenko also cited the company’s goals for the second half of the year.
“That’s the only way we’re going to get our retention rates. We’re also building a lot of data visualization, all kinds of different widgets that allow players to have more visual data in front of them before they make a decision. This is our focus for the next half of the year.”
