Betway, the leading sports betting and online gaming brand, has announced an agreement to become the “Global Betting Partner” of Italian Serie A and Champions League club Bologna FC 1909.
The long-term deal is the latest addition to the Super Group-owned brand’s enviable football portfolio, which includes partnerships with prominent clubs and leagues across the world.
Betway will carry out an intense marketing campaign
The Betway brand will virtually appear on the LEDs around the Stadio Renato Dall’Ara pitch. The partnership will also extend to providing customers with VIP tickets and exclusive experiences that cannot be purchased with money, such as meetups and opportunities to play on the lawn.
Additionally, Betway will provide in-depth training on the Code of Conduct and Responsible Gaming to all Bologna FC players and staff.
This training will cover regulations, education on gambling-related harms, and available tools and support, complementing the club’s existing efforts in this area.
Super Group CEO Neal Menashe commented: “We are thrilled to become the ‘Global Betting Partner’ of Bologna FC 1909, a club renowned for its illustrious history including seven Serie A titles.
We have an extensive and varied global sports sponsorship portfolio. Therefore, we are delighted to once again have an official betting partnership in the world-famous Italian football league.
Our collaboration will strictly follow industry marketing standards and emphasize responsible gaming. Therefore, we look forward to supporting Bologna FC in their domestic and European campaigns in the coming years.”
Super Group sponsors other sports besides football
Christoph Winterling, Commercial and Marketing Director at Bologna FC 1909, said: “We are excited to welcome Betway as our global betting partner. So this collaboration highlights our club’s commercial strength and our commitment to offering unique experiences to our fans.”
“Partnering with a renowned global brand like Betway is incredibly exciting for us. Therefore, we are proud to join your esteemed sports portfolio. We look forward to working together to promote responsible gaming and increase fan engagement.”
But beyond football, Betway has an impressive portfolio of sponsorships across a wide range of sports including: tennis, cricket, horse racing, the NBA and NHL.
