HiperBet was one of the brands that attended BiS SiGMA Americas in São Paulo. According to Igor Sá, the company’s intention was to participate as a visitor and not as an exhibitor, with the aim of better understanding the dynamics of the regulated market.
“We came with a strong team. This year, we chose to just visit and not exhibit yet, to understand the regulated market. It is a new market for HiperBet. I have been working with award-winning philanthropy and capitalization bonds for a long time, but now everything is new to us.”
He added: “We are very excited about what is to come, what operators and new suppliers can offer us in this regulated market.”
Actions in the Brazilian market
In addition, Igor Sá analyzed the impact of the master sponsorship of the Campeonato Paulista on the brand. “We started with the master sponsorship of the Paulistão, the largest state championship in the country, and it was a great success. We reaped good results, we managed to prove ourselves in the market, and instill the necessary confidence for players to understand HiperBet’s objectives.”
When asked about new actions, he kept the mystery, but added that there is “a lot of activation, promotion and insertion in some states to bring the public closer to the brand, which is a solid group with a long history — and not just in the betting segment”.
Finally, he stated that the brand will be present in several regions, especially in the South of Brazil, with activations and special conditions for customers. “As Fernanda Gentil says: it’s hyper, it’s everything at its best.”
