Salsa Technology, recently rebranded from Patagonia Entertainment, has strengthened its position as a market leader in the LatAm iGaming space by signing a partnership with BetPlay.
BetPlay, Colombia’s largest operator, will integrate Salsa Technology’s Game Aggregation Platform (GAP). BetPlay has been operating in Colombia’s regulated iGaming market since 2017, when it became the second licensed operator in the country.
Salsa Technology’s GAP features over 40 third-party content providers, which sit alongside an exciting library of proprietary titles. The hugely popular Halloween Groove Bingo and recent Latin American classic Jogo dos Bichos Praia are included in the deal.
BetPlay customers will be able to access all of these world-class games through a simple integration. Salsa Technology will be on hand at ICE London 2020 to find out more about the Betplay partnership and its Latin American expansion plans.
Victor Arias (Global Business Development Manager at Salsa Technology)
“Colombia is a huge market for us and we are incredibly proud to sign our partnership with BetPlay. Our GAP has won acclaim around the world and their games will provide BetPlay with the perfect catalyst for further advancement.”
Carlos Mario Mora Alvarz (BetPlay Operations Director)
“We are very happy to be able to include Salsa Technology as our Game Aggregator supplier in our list of partnerships. In the short history of the Betplay product in the Colombian market, today we are the number 1 platform in the country, thanks to the hard work of our team, partners and suppliers.”
“Based on this premise, we take the first step in the search for an expansion of the Betplay product with the help of Salsa and its wide range of casino and slots companies for the Colombian market.”
About Salsa Technology (formerly Patagonia Entertainment)
Salsa Technology is an omnichannel iGaming platform serving new and established online and land-based operators. Its flagship Game Aggregation Platform (GAP) is available in Latin America and increasingly across the globe.
The company started its work developing Video Bingo games and is still known for creating the most innovative titles on the market. Video Bingo is a hybrid between bingo games and slots.
The company is one of the most popular technology developers in the Latin American market and is growing rapidly in other markets.
Its portfolio of platforms, technology and complete games is lab certified for Colombia, Mexico, Asia and Europe soon.
