Award-winning casino entertainment content provider TaDa Gaming celebrates GiftCode’s Key Performance Indicator (KPI) response. The one-click, instant-activation reward tool is delivering great results within a year of its launch.
Applicable to both slots and TaDa’s exclusive fishing and shooting games, GiftCodes offer instant rewards. As such, they can be easily adapted to any operator’s requirements or marketing campaign.
Thus, reaching its first anniversary, a minimum of 1,000,000 GiftCode‘s are now issued monthly through more than 300 streamers with 100% opt-in.
This strong creator ecosystem allows codes to be delivered across media and platforms with tournaments, as well as introductory rewards and player campaigns paving the way for the operator’s success. All of this is done through powerful marketing alongside player rewards.
GiftCode’s records an 18% increase in active users
According to the brand, an 18% increase in daily active users and a 15% growth in engagement and player acquisition levels confirmed that GiftCode’s is the simple and highly effective gamification tool that the industry was missing.
The initial 2024 test in Brazil saw over 100 streamers receive 500,000 GiftCode links. This represents an instant redemption rate of over 95%, as well as an increase of over 30,000 new player signups per month.
These figures confirm TaDa’s development research and transform the confidence of operators to incorporate GiftCodes into their offering portfolio.
Now, with the addition of custom codes for player targeting, region-specific influencer packages, and aggregator and multi-brand deployment, few gamification tools can deliver such consistently high impact and results, meaning this is a very happy anniversary for TaDa.
According to Sean Liu, Director of Product Management, TaDa Gaming, simplicity is what sets the tool apart: “Its inherent simplicity is key to its success.”
“It does what it’s supposed to do and is fantastically good for both operators and players. Our new enhancements make GiftCode’s even more engaging, securing its future as our preferred gamification tool.”