Inspired’s virtual sports content has been integrated into GVC Europe’s sports betting platform. As such, Inspired launched six channels on GVC websites, including the innovative V-Play NFLA Legends Football and V-Play Basketball.
As such, NFLA Legends Football is a product officially licensed by the NFL Alumni Association (“NFLA”), bringing NFL legends back to the field.
While V-Play Basketball was launched in 2019 and has become one of the best performing online sports. Significantly increasing revenue for Inspired and its customers.
GVC believes in the potential of virtual sports in the long term
GVC offers sports betting, casino, poker and bingo through its exclusive technology platform. It also operates some of the most popular online brands, such as bwin, Sportingbet and partypoker.
In March 2018, GVC acquired Ladbrokes Coral Group PLC, adding Ladbrokes, Coral and Gala to its portfolio of game brands.
“We have a long relationship with GVC and look forward to expanding it,” said Brooks Pierce, Inspired’s president and chief operating officer.
He continued: “GVC has some of the leading online gaming brands in Europe, such as bwin, which is synonymous with sports betting. And, we are excited to add these brands to our virtual sports catalog.”
Raja B-Sheikh, the director of sports products at GVC, also spoke about the new partnership.
“We are delighted to offer Inspired high-performance virtual sports through our vast network of sports brands on the GVC platform. In these difficult times, virtual sports content has proven its strength and has an important role to play in the future of homes. betting. “
Raja also said that “Inspired Virtual Sports offers ultra-realistic action, with several types of bets to complement our current offer. We look forward to working closely with the Inspired team to continue promoting the product through our online channels. ”
