Sky Bet, owned by Flutter Entertainment, has created a new way for its viewers to bet on the long-awaited game between Liverpool and Manchester United, valid for the 19th round of the Premier League (English Football Championship). Held on Anfield Road, the game was worth the championship lead, but did not leave 0-0.
In fact, the operator offered a different market involving a type of ‘bingo’, in which its users could bet exactly on the phrases spoken by commentators Martin Tyler, Jamie Carragher and Gary Neville during the broadcast of the match.
Bets were settled based on the phrases used by Sky Sports commentators during the game this Sunday, 17th, with nothing considered for the market before the match or at its interval.
The options offered included references to England national team manager Gareth Southgate or former Liverpool captain Steven Gerrard, with a 1/3 chance.
In addition, the curious initiative also covered phrases such as ‘parking the bus’ with longer odds, 1/16, although there were several other possibilities available to bettors.
The fact is that sports betting tend to offer very similar markets and odds, especially in classic games with great repercussions like this, so that any form of a brand to differentiate can have a considerable impact.
However, it is necessary to know whether the market liked this idea and whether Sky Bet intends to repeat the strategy. In addition, punters may wonder how easy it is for a commentator to deliberately drop a sentence, whether or not they are aware that there is financial interest behind it.
About Sky Bet
Founded in 2021, Sky Bet is a gaming company based in the United Kingdom, specifically in Leeds, in the West Yorkshire region. Today, the company also has offices across Sheffield, London, Guernsey, Rome and even Germany.
