Betfred Sports has signed an exclusive partnership with former Denver Broncos football player Rod Smith. The player has become the betting operator’s first ambassador since the start of its operation in the United States market.
From now on, he will represent the brand in interactions with customers and sports fans from the state of Colorado on social media, in addition to participating in various online actions and traditional media.
Rod Smith made his mark in defending the Denver team for 14 years, being twice a football champion, three times All-Star and a member of the “Ring of Fame”.
Bryan Bennett, COO of Betfred USA Sports, commented: “Rod is easily the greatest receiver in the history of the Broncos and a true legend. When we were looking for a brand ambassador and marketing partner, we wanted someone with his history in the field, but also someone who was closely involved with the community. ”
Bennett further stated that “we are extremely excited to have Rod to make the Betfred Sports team. After all, we couldn’t find another name so popular in Colorado. ”
Rod Smith also spoke about the new challenge. “The ability to bet on sports is great for all fans. I really love Betfred’s style of operation and the way they involve the communities in which they do business ”.
Smith added, “I know what it takes to be the best, so I look forward to working with them in this exciting and competitive world of sports betting in the great state of Colorado.”
https://twitter.com/BetfredSports/status/1354869613767634947Betfred Sports has partnered with the Denver Broncos since 2020
Betfred Sports has been operating in the US since the opening of the physical betting service at Saratoga Casino Black Hawk. In addition, the company consolidated its presence in the region by signing an association with the NFL team, the Denver Broncos, in the middle of last year.
