The gambling and betting operator Betcris has been growing in the Latin American market. In addition, the bookmaker has several important sponsorships in the region, including the NFL and MLB, as well as several partner sports clubs.
One of the agreements is with Cacique Diriangén FC, from Nicaragua. The brand, the leader in sports betting in the country, is committed to local football and became the “Official Sponsor” of the First Division team last year. And now, Betcris has chosen to continue this partnership.
Soccer team history
Founded on May 15, 1917, the club is one of the oldest in all of Central America and has established itself as one of the most relevant players in Nicaraguan football. Currently, it is the team with the most national titles with 25 achievements. It is also the only club in Nicaragua to play every season in the first division of the league.
As a result of this success, Diriangén came to be known by the slogan: “Diriangén no tuvo infancia, because nació grande”, in free translation “Diriangén never had a childhood because he was born big”.
The club’s “golden age” occurred during the 1940s, when it won six consecutive championships from 1940 to 1945. In 1949, it won another title and continued with three more victories in the following decade, in 1953, 1956 and 1959. The team lived a period of crisis that lasted for ten years, but recovered with cups in 1969, 1970 and 1974.
Success did not stop there. Diriangén won tournaments in 1981, 1982 and 1983, followed by two more in 1987 and 1989. The club celebrated in 1994-1997, followed by another victory in 1999-2000. In addition, the team stood out again in the seasons 2004-2005 and 2005-2006.
Nowadays, the squad is headed by former Brazilian player Flavio da Silva, who also led the team from November 2013 to May 2014. Da Silva has been in charge since September 2019.
Betcris continues to look for new sports partnerships in the region
Betcris is proud of its many sponsorships in the region. These agreements are seen as part of the operator’s commitment to contribute to a unified industry across Latin America. As it continues to expand into new countries, the brand is actively seeking new partnerships that can further add to this mission.
