Hard Rock Hotels announced plans to develop eight hotels with approximately 3,000 rooms in several major cities across Brazil, including São Paulo, Fortaleza, Ilha do Sol, Campos do Jordão, Foz do Iguaçu, Jericoacoara, Natal and Recife.
The hotel properties, developed and owned by the Brazilian real estate developer VCI S.A., will be managed by the Hard Rock Hotel brand, which is known for the excellent customer service it offers travelers worldwide.
The addition of these properties to Hard Rock’s diverse hospitality portfolio indicates the brand’s continued international expansion with a greater emphasis on extraordinary places in South America.
The next Brazilian Hard Rock Hotels will demonstrate the country’s lively, artistic and bold culture through locally inspired design and innovative musical experiences. Although the design elements for each property are different, the world-renowned architectures and international interior design companies are working to obtain exclusive pieces to be displayed on all properties.
In addition to its interior design features, Hard Rock actively seeks authentic souvenirs from famous Brazilian artists to be featured in its world-famous collection of more than 86,000 pieces in all of its hotels, offering unique and memorable experiences to guests from all over the world .
The properties will be completed in the next eight years and three projects are already under construction. São Paulo, Fortaleza and the first phase on Ilha do Sol are scheduled for 2022, Recife, Natal and the second phase on Ilha do Sol for 2024, Foz de Iguaçu for 2025, Campos do Jordão for 2027 and Jericoacoara for 2028.
The development of eight new Hard Rock Hotels will be creating between hundreds or thousands of jobs in the area, and are expected to stimulate local economies by boosting tourism. In addition to the advances created by physical construction, local executives are working to improve infrastructure, health, access to transport and social programs ahead of completion dates.
“Brazil is ready to take the lead on the world travel destination scene, with 10 Hard Rock hotels planned for development in collaboration with three different partners, with VCI SA being the largest among them,” said Todd Hricko, senior vice president of hotel development by Hard Rock Hotels. “This announcement exemplifies great advances for the continued global growth of Hard Rock and, throughout Brazil, specifically, in the coming years.”
“We are incredibly excited to be working closely with Hard Rock to see the brand come to life in a new country,” said Samuel Sicchierolli, President of VCI SA “The next eight years will mean a new era for Hard Rock and we are honored to be able to help in this development process. “
In the most faithful style of Hard Rock, all hotels will attract guests with a wide range of amenities from exclusive brands, including The Sound of Your Stay® program, a three-part offering that can offer guests a turntable. Crosley vinyl delivered to your door, a Fender guitar upon request and a choice of carefully selected playlists available for streaming or downloading for guests. Each property will also offer a Rock Shop® store and a full service Rock Spa®, and other traditional Hard Rock services vary by property.
About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with facilities in 68 countries, covering 239 locations that include owned / licensed or managed hotels, casinos, Rock Shops® stores, live shows and cafes.
HRI also launched a joint venture called Hard Rock Digital in 2020, for online and physical sports betting and Internet gaming platform.
Including an Eric Clapton guitar, Hard Rock has the largest and most valuable worldwide collection of authentic music memorabilia with more than 86,000 pieces, which are on display at its headquarters around the world.
In 2021, Hard Rock International received the award for best employer in the travel and leisure, games and entertainment sector from Forbes and was also designated as the best managed company in the USA by Deloitte Private and the Wall Street Journal. In 2020, Hard Rock was honored as one of Forbes Magazine’s best employers for diversity and one of the top employers of women.
Hard Rock Hotels & Casinos also received first place in the 2020 casino gaming executive satisfaction survey, conducted by Bristol Associates Inc. and Spectrum Gaming Group. In addition, Hard Rock Hotels was named one of the best performing hotel brands in the J.D. Power Hotel Guest Satisfaction Study in North America.
Hard Rock destinations are located in international cities of passage, including its two most successful flagship properties in Florida and the home of the world’s first Guitar Hotel® in South Florida, owned by Global Gaming of the year in 2020. The brand is owned by The Seminole Tribe of Florida, HRI’s controlling entity.
