Parimatch and Chelsea launch new campaign: ‘The Chosen

England’s Parimatch and Chelsea FC have launched a new campaign inspired by the legends of King Arthur: “The Sword in Stone”. The campaign ”The Chosen Ones’ (The Chosen Ones in free translation) features Chelsea defenders: Marcos Alonso, César Azpilicueta and Thiago Silva.

The video was shot by Electric sheep Film studio in Kiev, Ukraine, and commemorates Parimatch Tech’s partnership with last-run European Champions League winner Chelsea FC. In addition, the ad shows captain César Azpilicueta successfully removing the ball from the stone.

Ekaterina Amirkhanova, Parimatch CCO, said: “King Arthur’s Legends have been a universal source of inspiration for hundreds of years and we are delighted that Chelsea FC were on board to explore them with us in this new announcement.”

Amirkhanova added: “The campaign revolves around the idea of ​​how the past, present and future are interconnected. Chelsea players are the real ‘chosen’ – a title suitable for the current European champions. Working with Chelsea is like always a great pleasure, and we can’t wait to see what the team has to show us this season.”

Parimatch signed an agreement with the English club at the beginning of the year

Chelsea and Parimatch announced their partnership in early 2021, kicking off a deal that runs for the next three seasons. Under the contract, the betting and gaming company will exploit the team’s brand and a variety of digital, social and logistical assets to create activations for fans and fans.

Guy Laurence, Chelsea FC CEO, concluded: “When we signed our partnership with Parimatch earlier this season, we promised that our activity together would be bold and innovative.”

“This campaign achieves just that and we look forward to seeing César, Thiago and Marcos play their role as the ‘chosen’ on television screens across Europe in the coming months,” concluded Laurence.