Sportradar has launched its complete Orako sports betting solution. As noted by the group, the sports betting solution is aimed at betting operators looking to introduce a sports betting offering or improve an existing one.
“With the Orako solution, operators choose how to build their sports betting and adapt their content according to the interests and preferences of their customer base,” reads a statement from Sportradar.
“Furthermore, Orako offers unparalleled reliability and is able to handle a large number of bets at the same time. This is particularly important at high-profile sporting events, when the number of bets placed increases and operators need the security of a platform that can instantly scale without fail, knowing their business will not be financially impacted.”
Orako also implements deep customer insights to “connect operators to a broad customer base, optimize marketing performance and deliver a personalized experience for punters and fans,” added the Sportradar note.
It is compatible with existing Player Account Management (PAM) systems and is pre-loaded with the company’s partners. It is also supported in all major jurisdictions such as Africa, Europe, Latin America and North America.
“The sports betting industry is hyper-competitive, growing at a fast pace and offering operators more opportunities than ever before,” said Jacob Lopez Curciel, Managing Director of Sportradar’s Managed Sports Betting Services.
“With Orako, we can manage up to 100% of a bookmaker’s operation and alleviate their need to invest in additional technology and innovation, freeing the operator to focus directly on scaling their business and achieving growth.”
About Sportradar
Sportradar is the world’s leading sports technology company at the intersection of sports, media and betting. More than 1,700 sports federations, media, betting operators and consumer platforms in 120 countries rely on our know-how and technology to drive their business forward.
