Bwin has launched a new advertising campaign for football and sports betting lovers. The brand said the campaign, titled ‘Love Knows No Boundaries’, is “all about the fans – bringing them together through a love of football”.
The bookmaker is a partner of the UEFA Europa League and the UEFA Europa Conference League. The cross-platform campaign will be shown on TV, online platforms and in stadiums across all of Bwin’s main markets. In addition, it will involve a short film that features fans from all over the world demonstrating what it is to be a fan of the sport.
“With the launch of our new Europe-wide campaign, we at Bwin are taking an important step towards a uniform and distinctive international brand positioning for customers,” said Stephan Heilmann, Managing Director of Bwin Europe.
“This will provide us with consistently positioning ourselves in premium environments across national and international football, making our brand visible to our customers wherever the ball is rolling.”
The executive adds: “By partnering with the UEFA Europa League and the new UEFA Europa Conference League, as well as the DFB competitions and our partners, we have created an important foundation to underline our position as a market leader in quality and responsibility.”
“From this platform, which also includes corresponding partnerships in other countries, we aim to reach fans in regulated sports betting markets around the world,” added Heilmann.
About Bwin
Bwin, one of the leading sports betting brands in the world and in Europe, belongs to Entain, a group that has a wide portfolio of established brands in the segment, such as: Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet.
In addition, the group has proprietary technology for all of its main products, offering services to various third-party clients on a B2B basis.
