Site icon iGaming Brazil

How to optimize your budget in iGaming campaigns with Adsterra’s Smart CPM

Tráfego pago com a AdsTerra

Imagem: AdsTerra / Divulgação

Adsterra, a global ad network, has launched its innovative pricing model, Smart CPM, revolutionizing traffic acquisition for advertisers, traffic managers and affiliates in the iGaming sector.

This second-price auction system optimizes spending and increases return on investment (ROI) by allowing users to compete for the best advertising space without paying excessive prices.

How does Smart CPM work?

In the Smart CPM model, the advertiser with the highest bid wins the auction, but pays only a little more than the second highest bid, saving considerably compared to the first price auction. This ensures that advertisers get high-quality traffic at a lower cost.

Smart CPM Adsterra: Advantages

Practical example of Adsterra’s Smart CPM

Imagine your bid is $2, with other advertisers offering $0.8 and $1. Smart CPM adjusts your payout to $1.05, just 5 cents above the second highest bid. This means you pay less and still get the same volume of traffic.

Ideal Scenarios for Using Adsterra Smart CPM

How to activate Smart CPM in your Adsterra campaign

Log in to your Adsterra advertiser account – if you don’t have one yet, click here – go to “Campaigns”, select “Create” and choose “CPM”. Activate “Smart CPM” so that the algorithm adjusts bids automatically. Set your bid limit and let Smart CPM work for you.

Get the best of Smart CPM right now

During the month of June 2024, you receive 15% Cashback on your campaigns using Adsterra’s Smart CPM. If you don’t already have an Adsterra account, take advantage of this extra advantage. Find out more here.

Adsterra’s Smart CPM is a powerful tool for advertisers who want to optimize their spend and maximize ROI. Save time, control your budgets and ensure the best traffic for your ad campaigns.

For more information and to start using Smart CPM, visit the Adsterra website and be part of this revolution in acquiring online traffic.

About Adsterra

Adsterra is an advanced global ad network, distinguished by its unique partner care approach, connecting brands and marketers since 2013. The platform offers robust advertising and monetization solutions, benefiting both advertisers and publishers.

Adsterra Benefits for Advertisers

Click here and create your Advertiser account on Adsterra.

Adsterra Benefits for Publishers

Click here to sign up as a Publisher at Adsterra.

Stay up to date with news and promotions by following Adsterra on Instagram and through the Official Channel on WhatsApp.

Exit mobile version