The Bet7k bookmaker holds the naming rights for the main women’s volleyball competition. Last Tuesday (27), the Bet7k Women’s Superliga celebrated a special night, reaching another significant milestone in terms of audience.
The clash between Sesc Flamengo and Osasco, held at Maracanãzinho. The match reached third place in audience on SporTV 2.
Thus, only behind the channels SporTV and Premiere, which broadcast the football match between Marcílio Dias and Vasco, valid for the Copa do Brasil.
The clash, referring to the seventh round of the Bet7k Women’s Superliga, ended Rio’s unbeaten run of 15 consecutive games, with Osasco triumphing by 3 sets to 2.
With exciting rallies, the match was decided in a tie-break, with splits of 25/27, 25/17, 25/22, 21/25 and 7/15. Thus, reaching an audience of more than 797 thousand people during the broadcast.
Talita Lacerda, CEO of Bet7k stated: “We are excited to be part of the Bet7k Superliga.”
“We believe in the popularity of the sport and its legacy built over decades in the country. It is an honor to contribute to the development of Brazilian volleyball at this historic moment”, he added.
Bet7k, the sport’s official sponsor, celebrated the excellent viewing figures. This is not the first time that the competition has recorded impressive audience numbers.
In the last four years, on average, 11 million people per edition followed the Superliga on SporTV.
Details about the audience in the Bet7k Women’s Superliga
According to data from Grupo Globo, on average, 750,000 people follow the Superliga Bet7k Feminina games every minute.
In April last year, the women’s category led SporTV 2 to the audience leader among all pay TV channels with the broadcast of the first game between Sesi-Bauru and Minas, in the quarter-finals, of the 2022/23 season.
At the time, the broadcaster reached more than 830 thousand people and led the general pay TV ranking. However, according to data from Ibope, during the game, SporTV recorded 17% more audience than second place.
A survey by Sponsorlink, carried out by IBOPE Repucom in 2022, revealed that 87% of Brazilians aged 18 or over and who are connected to the internet declare themselves interested in volleyball.
This number corresponds to almost 100 million people. Compared to 2013, the year the first edition of the study was released, interest in sport increased by 113%.
Thus, the tendency is for this data to continue growing with the arrival of the Paris Olympic Games.
Renê Salviano, specialist in sports marketing and CEO of Heatmap, a company specialized in negotiating contracts between brands and sports professionals, highlighted the importance of sport and athletes taking advantage of this moment:
“With the Olympic Games approaching, the market is naturally agitated and, during this period, due to the visibility that the sport receives, many brands seek to identify athletes aligned with their own communication to close contracts.
In our company, we work together with athletes, such as brothers Alan and Darlan, from the Brazilian volleyball team, so that this ‘boom’ is used and maintained in the long term.”