7K has signed with Santos Futebol Clube and is the team’s new master sponsor. The bookmaker will feature prominently on the Santos team’s shirt until 2027. The sponsorship includes the men’s and women’s professional football teams, as well as the futsal team.
7K, part of the Ana Gaming Group, is one of the biggest names in the online gaming and sports betting market. It is also responsible for the Cassino and Vera casinos. The brand is one of the leading bookmakers in Brazil, focusing on innovation and customer experience.
The president of Santos Futebol Clube, Marcelo Teixeira, initially highlighted the convergent objectives of the new partnership. “We are certain that the return will be reciprocal, these are two strong brands that, in essence, also have entertainment as one of their main goals.”
“7K arrives at an important moment and with a philosophy of great growth. This investment in Santos is synonymous with victory for both.” Marcelo Teixeira also emphasized that the agreement with 7K goes beyond professional football. “The brand will also be present in women’s football and futsal, two traditional sectors in the club’s history,” said Teixeira.
Santos and 7K partnership praised by both sides
Marco Túlio, CEO of Ana Gaming, celebrated the partnership with Santos. “Santos is one of the most traditional clubs in Brazil, with a unique, century-old history, full of love and dedication. It has always been a team of excellence, producing great players such as Pelé and Neymar Jr. This new partnership fills us with pride and elevates our brand even further.”
Ana Gaming’s New Business Director, José Victor Valadares, responsible for the contract with Santos Futebol Clube, highlighted that “the black and white beach club is now alongside Vitória (BA), Fortaleza (CE) and Mirassol (SP), elite teams in national football that are sponsored by Ana Gaming brands”.
“With this, we have become the betting company with the largest number of sponsored clubs in the Brazilian Championship Series A. This union of forces not only endorses Ana Gaming’s credibility in the sports market, but also offers clubs new opportunities to strengthen their brands and achieve their goals on and off the field”, concluded Valadares.
In addition to the brand printed on the club’s official shirts, 7K will be present on the LED screens, on the central carpet and in the Vila Belmiro VIP area. Talita Lacerda, Executive Director of Operations at Ana Gaming, revealed that the partnership was inspired by the passion of the fans and the greatness of Santos.
“We support not only a historic club, but a nation of passionate fans. We are excited to walk alongside Santos in this new phase,” said the executive.
About Ana Gaming
Ana Gaming Group is a complete ecosystem and leader in the online gaming and sports betting market, standing out for its innovation and focus on user experience. Founded in 2024, it has been growing and gaining more and more exposure in a highly competitive market.
The group is made up of renowned platforms such as 7K, Cassino and Vera. In addition to strategic partnerships with big names and brands in sports, Ana Gaming is committed to revolutionizing the sector.
